Instead, being excited or being "fed up" or seeing the thing as a duty to others — all these work.
Further thoughts threaded. Hit me up if you have an opinion.
Being fed up is an if/else tradeoff. "If I don't do this, then nothing happens…" An easy way to orientate toward the future. Marginally less ROI.
Seemingly the least ROI. But after reading "The Gift" + "Elephant in the Brain" this is the social contract among us social animals. Highest ROI.