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Sophie Germain @veritasta
, 3 tweets, 3 min read Read on Twitter
If what @matthew_elliott says below is true, how could BrexitCentral post FB adverts for BeLeave from 16-22 June?

(See addresses at: parliament.uk/documents/comm… )

cc @hugorifkind @carolecadwalla @mrjamesob @DamianCollins

Some insight here, though I want to make sure that this report doesn't show the posting addresses as they were in 2016 (which is kind of unhelpful, on FB's part) :

So BeLeave's page was changed to BrexitCentral, but then possibly the current BrexitCentral page was created in August, alongside it? Why was this so complicated?

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Vote Leave director Dominic Cummings has blogged on the VL ads.

And there's at least one thing that seems potentially misleading here: 'the VL ads ... are clearly labelled as VL.'

cc @jimwaterson @carolecadwalla @hugorifkind
He misses out that four out of ten ads for 50millionUK, made for Vote Leave to harvest emails & voting prefs for targeting, *weren't labelled Vote Leave*.

These were posted via a page called 50millionUK.

So nowhere does it say Vote Leave. Not the pic, page title, or text.
So, put another way, VL ads may have had a title and accompanying text w references to them.

But four out of ten 50millionUK ads made for VL apparently didn't. VL wasn't even on the 50millionUK website splash.

Cummings has left this out of his blog. Why?
Read 3 tweets
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WOW. AIQ posted ads for Vote Leave right after Jo Cox's murder, when both sides agreed to stop campaigning 16-19 June.

Not for Vote Leave.

These ads were *designed* to run from 17-23 June. One reached up to half a million.

@hugorifkind @mrjamesob @carolecadwalla @sturdyAlex
Posted for Vote Leave on:

16 June (no timestamp or end date): 4 ads. Reach: over half a million

17 June: 23 ads, including 6 that ran 17-23 June. Reach: *over 4 million*

18 June: 26 ads (no end date). Reach: *over 5 million*

19 June: 3 ads. Reach: 3000.

Ads like this.
What was so important, that Vote Leave would break a campaign suspension set to mourn the murder of an MP?

Vote Leave to save polar bears, 17 June. Reach: 100,000.

Video about Turkey joining the EU, 18 June. Reach: 999,000.
Read 6 tweets
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Wow. Look at the targeted ads run on FB by Aggregate IQ for Vote Leave in 2016.

Does this look like political advertising to you?

The vote swung from Remain to Leave on the last day. Why did they spend hundreds of thousands on these if they didn't work?

parliament.uk/documents/comm…
Dominic Cummings described this campaign as an exercise in data harvesting. Emails, voting preferences -- apparently so that they'd know how best to target people for persuasion.

How is anyone to know that from the ads above, appearing on their FB?

metro.co.uk/2018/05/20/vot…
Here's a range of disinformation about Turkey that Aggregate IQ put on Facebook on behalf of Vote Leave.

How is anyone supposed to know it's false?
Read 12 tweets

Related threads

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👀
The #Six4Three files 🗄parliament.uk/documents/comm…
LOL. They counted the apps of Zuckerberg and Sandberg’s friends apps that would be booted off of the leaky v1 data API.
Read 26 tweets
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“Facebook still has questions to answer” link to unprecedented global committee hearing starting shortly. Facebook sent its lobbyist. We know questions will be precise at this point but we don’t know whether Facebook will come to answer. ICO certainly will. I’ll thread here.
Long line to get in. People want answers. Press conference, which will happen in between Facebook lobbyist’s evidence and ICO Commissioner who produced damning report on Facebook, was already overbooked yesterday.
Funny. I sure hope no one thinks that’s what this is really about. There is a long list of tough unanswered questions already. Some of those docs may simply add context to FB thinking at the time GSR/SCL was given grace period of a year.
Read 77 tweets
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Could the Vote Leave overspend have swung the EU referendum?
- A thread combining #Brexit and #AdvertisingEffectiveness analysis – conducted in a personal capacity.

Here goes…
Thanks to the work of journalists like @carolecadwalla , the @CommonsCMS Fake News investigation and @ElectoralCommUK, we now have more insight into the advertising metrics from campaigns run on Facebook during the EU referendum on behalf of Vote Leave
The @ElectoralCommUK found that Vote Leave “worked to a common plan” with BeLeave and thus exceeded its statutory spending limit -
electoralcommission.org.uk/__data/assets/…
Read 23 tweets
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Story re Vote Leave/BeLeave ads is wrong. The ads were never requested by VL/BL & never ran. That's why they're in the 0-999 impressions box. Actual number was zero. Both Facebook (link, p3) and AIQ (attached) said this to the DCMS select committee in May
parliament.uk/documents/comm…
Incidentally, I've been told that the DCMS select committee refused to publish AIQ's letter, so it's yet another example of a group of people conducting an "impartial investigation" but only listening to one side of the story... #DueProcess
Also, I wonder when Damian Collins is going to ask his wife, Sarah Richardson (2nd from the left), to give evidence to his Committee? She worked for ConservativesIN, so might know about the 7:30am phone calls which StrongerIN had to coordinate and agree lines to take
Read 7 tweets
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Could @CommonsCMS address the following issues.

1. By February 2017 representatives of SCL Elections Ltd were claiming they had a database of 250 million Americans for the Trump Campaign.
Here is the FCO report on this. See. Para 58.

wiltonpark.org.uk/wp-content/upl…
What were the sources of those datasets.

I have some suggestions.
2/ We know from the email exchanges going on between AiQ and SCL Elections Ltd as far back as 2014 that a lot of work was going on in creating the platform and datasets to support “The Bolton Project” for the then Ambassador Bolton, now Trumps Nat Sec nominee.
Read 46 tweets
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See how House Republicans did not want to probe deeper into Cambridge Analytica per the minority’s memo detailing outstanding interviews and lines of inquiry. democrats-intelligence.house.gov/uploadedfiles/…
Julian Wheatland signs the letter when an American voter requests their data from Cambridge Analytica (SCL Elections Ltd). This shows our data was processed in the UK by a military contractor. But House Republicans don’t want to know this.
When asked by Member of UK Parliament @IanCLucas in @CommonsCMS, Cambridge Analytica CEO Alexander Nix described how data from Cambridge Analytica can be shared with SCL Group with security clearances. But House Republicans don't want to dig into this. data.parliament.uk/writtenevidenc…
Read 9 tweets

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