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Thread by @matthew_elliott: "Story re Vote Leave/BeLeave ads is wrong. The ads were never requested by VL/BL & never ran. That's why they're in the 0-999 impressions […]" #DueProcess

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Story re Vote Leave/BeLeave ads is wrong. The ads were never requested by VL/BL & never ran. That's why they're in the 0-999 impressions box. Actual number was zero. Both Facebook (link, p3) and AIQ (attached) said this to the DCMS select committee in May
parliament.uk/documents/comm…
Incidentally, I've been told that the DCMS select committee refused to publish AIQ's letter, so it's yet another example of a group of people conducting an "impartial investigation" but only listening to one side of the story... #DueProcess
Also, I wonder when Damian Collins is going to ask his wife, Sarah Richardson (2nd from the left), to give evidence to his Committee? She worked for ConservativesIN, so might know about the 7:30am phone calls which StrongerIN had to coordinate and agree lines to take
A few other points worth making. Some have suggested that Vote Leave ads weren’t attributed. Seen in context in a Facebook post, it was always clear they were from VL. FB ads shows the name and logo of the advertiser, for example...
Also, the BBC article on this says that "Some of [the FB ads] were micro-targeted, with 252 of them seen fewer than 1,000 times." The ads with 0-999 impressions never ran. They were seen by zero people. They were not micro-targeted
bbc.co.uk/news/uk-politi…
Finally, @BrexitCentral launched after the referendum, September 2016. It is completely wrong to suggest that it operated before 23rd June 2016
Looking forward to @ElectoralCommUK investigation into the Remain campaign. StrongerIN promoted the ads of other Remain permitted participants. Interesting @DamianCollins /DCMS select committee didn’t ask FB for Remain ads, nor the Government-funded ads brexitcentral.com/priti-patel-do…
Some people have asked why Vote Leave’s Facebook ad images didn’t have an imprint. Two reasons: first, we weren’t required to but, as shown earlier, it was clear on FB they were from VL. Same as BSE campaign ads, see below (1/2)
Second, FB regs say text needs to cover less than 20% of image/be fewer than 125 characters, or delivery of ads will be limited/stopped. Later in 2016, FB added an exceptions clause for watermarks/legal text, but that change was made post referendum (2/2) facebook.com/business/ads-g…
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