Remember this when making apps: Dark Sky is #2 paid app in the entire App Store. A weather app.
Notice what they prioritize:
1. Differentiated function
2. Visual candy
3. Fun
They don’t have:
1. Modern flat design
2. Freemium
3. Good UX
Notice what they prioritize:
1. Differentiated function
2. Visual candy
3. Fun
They don’t have:
1. Modern flat design
2. Freemium
3. Good UX
Let me elaborate:
1. Function. Function. Function. What does your app **do** that other’s cannot?
9. Looking visually cool is more important than “good" UI/UX
10. People want to have fun
1. Function. Function. Function. What does your app **do** that other’s cannot?
9. Looking visually cool is more important than “good" UI/UX
10. People want to have fun
Since this is going to be asked 1000x:
- Map zoom default is the entire globe!
- Toggles are on left (and nearly invisible)
- No visual affordances (try tapping temps and graphs)
- Buttons are tiny, too close, not marked
- totally ignores safe areas
- Map zoom default is the entire globe!
- Toggles are on left (and nearly invisible)
- No visual affordances (try tapping temps and graphs)
- Buttons are tiny, too close, not marked
- totally ignores safe areas
Actually Clear is another example, not an exception.
✔Differentiated function - *way* way simpler than the market
✔ bad UX - zero affordances and hijacking standard
functionality
✔but it looks cool as shit
✔completing a task is fun
✔Differentiated function - *way* way simpler than the market
✔ bad UX - zero affordances and hijacking standard
functionality
✔but it looks cool as shit
✔completing a task is fun
Bingo.
To quote @BrianNorgard: “Simple, fun, useful” is what matters. Get that and the rest follows…word of mouth marketing, engagement, retention, customer satisfaction, etc etc.
To quote @BrianNorgard: “Simple, fun, useful” is what matters. Get that and the rest follows…word of mouth marketing, engagement, retention, customer satisfaction, etc etc.
