Survey Monkey S-1: sec.gov/Archives/edgar…
600M registered users
16M active users
600k paid users
2,900 customers with organization-level agreements
3.75% conversion rate to paid users from active users
ARPU $400
CAC and churn not revealed from what I see
My favorite chart:
600M registered users
16M active users
600k paid users
2,900 customers with organization-level agreements
3.75% conversion rate to paid users from active users
ARPU $400
CAC and churn not revealed from what I see
My favorite chart:
"[SurveyMonkey] business model has been driven by organic adoption and viral growth, particularly from conversion of our free users to paid (`~ 80% of our new individual paying users coming directly through our website or organic online search. {SM is] expanding its salesforce"
'[SurveyMonkey] does not track the retention rates of our individual active users. However, we do track dollar-based net retention rate information on an aggregate basis." I wrote about "negative churn" (AKA, upsell and cross-sell) last Saturday: 25iq.com/2018/08/25/i-c…
From the press coverage of SurveyMonkey S-1 one might conclude it is somewhat like a baseball card and should be valued on appearance. There is zero analysis of the actual business. The articles with links in techmeme.com/m/ love the cute survey in the S-1 though.
