#UXA18
Our job as researchers to understand and share the feelings of those who we're researching.
Translating that experience so other can understand it.
#UXA18
The first rule:
Ask why?
#UXA18
Every scene you will always begin in the middle and you have to fill in the start and the end.
#UXA18
#UXA18
We must relate to the character, understand the experience and build upon it to deliver.
#UXA18
#UXA18