Guys
Before dismissing 'mitumba' second hand clothes please realize there is a whole value chain that employs people in Kenya 🇰🇪 and east africa
Young men and women in the business of trade and service supporting ecosystem 1/
Before dismissing 'mitumba' second hand clothes please realize there is a whole value chain that employs people in Kenya 🇰🇪 and east africa
Young men and women in the business of trade and service supporting ecosystem 1/
If you want to understand how it all works
Take 3 weeks out of your job, fo to gikomba talk to as many traders as you can (in depth)
Follow the trail
Follow the money 2/
Take 3 weeks out of your job, fo to gikomba talk to as many traders as you can (in depth)
Follow the trail
Follow the money 2/
What you'll find is mitumba bales that go all across Kenya
As far as Busia, ukambani, rwanda, botswana, tanzania etc
3/
As far as Busia, ukambani, rwanda, botswana, tanzania etc
3/
Why bales?
B/c its wholesale. The people who buy these bales are mostly women (men too) who rip them open and flog contents at retail level
To customers in rural, peri-urban, urban 4/
B/c its wholesale. The people who buy these bales are mostly women (men too) who rip them open and flog contents at retail level
To customers in rural, peri-urban, urban 4/
Now the reason this continues to thrive is
1.
Its an opportunity for many our of unemployed women and men
2. Demand. People truly love mitumba second hand clothes b/c they're quality 5/
1.
Its an opportunity for many our of unemployed women and men
2. Demand. People truly love mitumba second hand clothes b/c they're quality 5/
Trade is a low hanging opportunity for anyone in this country regardless of wealth, skill or status
Order a bale, rip it open start selling offline or online
Why lots of unemployed flock the industry 6/
Order a bale, rip it open start selling offline or online
Why lots of unemployed flock the industry 6/
Demand
Lets be honest, more than half the women in urban nairobi are carrying around mitumba handbags 👜 and second hand trench coats
Why? /7
Lets be honest, more than half the women in urban nairobi are carrying around mitumba handbags 👜 and second hand trench coats
Why? /7
Talk to anyone urban or rural
Mitumba is quality versus cheap new stuff
Mitumba also offers variety of choice
/8
Mitumba is quality versus cheap new stuff
Mitumba also offers variety of choice
/8
Im tweeting b/c i came across this tweet
And i see many others framed similarly /9
And i see many others framed similarly /9
Im sharing this for all of you who bash mitumba clothes without the faintest idea of how deep the rabbit hole goes
Easy to throw around suggestions
Doesnt help much if you don't know what you talking about /10
Easy to throw around suggestions
Doesnt help much if you don't know what you talking about /10
