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Michael Kimani @pesa_africa
, 10 tweets, 2 min read Read on Twitter

Before dismissing 'mitumba' second hand clothes please realize there is a whole value chain that employs people in Kenya 🇰🇪 and east africa

Young men and women in the business of trade and service supporting ecosystem 1/
If you want to understand how it all works

Take 3 weeks out of your job, fo to gikomba talk to as many traders as you can (in depth)

Follow the trail
Follow the money 2/
What you'll find is mitumba bales that go all across Kenya

As far as Busia, ukambani, rwanda, botswana, tanzania etc

Why bales?

B/c its wholesale. The people who buy these bales are mostly women (men too) who rip them open and flog contents at retail level

To customers in rural, peri-urban, urban 4/
Now the reason this continues to thrive is

Its an opportunity for many our of unemployed women and men

2. Demand. People truly love mitumba second hand clothes b/c they're quality 5/
Trade is a low hanging opportunity for anyone in this country regardless of wealth, skill or status

Order a bale, rip it open start selling offline or online

Why lots of unemployed flock the industry 6/

Lets be honest, more than half the women in urban nairobi are carrying around mitumba handbags 👜 and second hand trench coats

Why? /7
Talk to anyone urban or rural

Mitumba is quality versus cheap new stuff

Mitumba also offers variety of choice

Im tweeting b/c i came across this tweet

And i see many others framed similarly /9
Im sharing this for all of you who bash mitumba clothes without the faintest idea of how deep the rabbit hole goes

Easy to throw around suggestions

Doesnt help much if you don't know what you talking about /10
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