LAW 27: Play on people's need to believe to create a cultlike following.

Use that people will believe anything that absolves them of responsibility.

They readily replace the need for real action and decision with wishful thinking because such is the path of least resistance.
1. When you don't take responsibility for yourself, you become the charlatan of your life.
Practical magic requires your own action-decision. No exceptions.
You don't need to believe anything to take action. Belief is usually an excuse: not to take responsibility, to avoid effort.

This holds in the reverse.

Belief doesn't mean people will take action. Instead, they often wallow in it and expect intervention on their behalf.
2. Doubt and belief go hand in hand. Thus commands the dialectic.

Don't believe me: it's in every scripture.

Where doubt goes, struggle and suffering follow.
When your actions are driven by belief, you expose yourself to second-guessing and attachment to the outcome.

When your actions are driven by belief, you expose yourself to defrauding yourself or being defrauded by others.
When you let go of the need to believe, you become immune to doubt.

Doubt itself is ceased.
3. People need to believe because they are looking for safety.
Remember this one thing. If anyone is promising you safety, you're being sold a lie.

Living isn't safety. The only safety is in death.
Every time you choose safety, you're lying to yourself and inviting others to lie to you too.
4. To believe is to be led by semantics.
5. You can only lead yourself by what comes from within you.
Crowds are swayed by empty words for a reason. The believing crowd gets the cognitive payoff of both belief and mutual validation.

No effort required, payoff guaranteed.
As long as you look to others to "solve" for your life, you will feel lied to. You will always be lying to yourself, even if they aren't.

Other people aren't you. They can't be responsible for what you want.
Understand this, and understand it well.

> You don't need to believe anything to know what you want.
> You don't need to believe anything to build a Vision of Yourself.
> You don't need to believe anything to take action towards it.

You do need to do the work.
6. Vision is how charlatans put crowds in ecstatic trance and separate them from their money.

Let go of belief and become master of your own Vision of Yourself.

Today's email shows how.

startupdaemon.net/signp
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