Thread by @SCHM7DT

Want to stop bullshitting on Facebook and actually scale your ads to the moon?

Here's how:

(Facebook scaling thread, for *scaling*, not for starting)

This will be the highest ROI tweet you ever read

Look at your audience size

It's too small

I guarantee you

It's too small

Stop hypertargeting

To scale big, you need audiences in the millions

1 million to ~50 million

My best ad set right now is at 20 mil

Test 2 new audiences per day

Every single day

No excuses

Test as many different lookalikes as possible

Purchases from pixel

Purchases from customer export

Purchases of specific products

ATC

0-1%

1-2%

2-3%

3-5%

5-10%

Etc. etc.

Don't fuck with ad sets in the learning phase

Don't fuck with ad sets for 3-5 days after making significant changes

Test as many ad creative variations as possible

Pictures

Videos

Headlines

Copy

Etc. etc.

Scale ad sets that are doing well by duplicating at 10% higher budget

Scale duped ad set by 10% every 3-5 days if profitable

Keep original running until unprofitable

Get some fucking upsells in place

Sell one thing

Then give opportunity to buy another at a discount

Then give opportunity to buy whole other product at discount

Set up Dynamic Product Ads (retargeting)

Have specific sequences for those who viewed but didn't add to cart

And for those who added to cart but didn't purchase

Do not flex target

One interest per ad set

Or one lookalike per ad set

If you're only selling in English speaking countries

Start selling worldwide

(Minus shit tier countries in Asia/Africa/Middle East)

This is 69% of everything you need to know to spend $1,000+ per day on Facebook profitably

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