Daaaaaaamn, I can now say I appear in the second-most disliked YouTube video of all time 😬 
The “problem” with YouTube Rewind is pretty simple, actually - the delta between what creators/audiences expect and what YouTube wants to show has never been more clear.
Creators want YouTube Rewind to be a celebration of YouTubers and the biggest/best stuff on the platform that year.
YouTube wants Rewind to be a couple minutes they can show to advertisers and say “look at all the great stuff over here that you want to spend your dollars on!”
YouTube wants Rewind to be a couple minutes they can show to advertisers and say “look at all the great stuff over here that you want to spend your dollars on!”
YouTube tries to blend the two ideas, which results in this cringey, chaotic, super PC video that leaves out a lot of the stuff creators love and advertisers don’t.
Pretty good read on everything by @verge: theverge.com/2018/12/6/1812…
Pretty good read on everything by @verge: theverge.com/2018/12/6/1812…
I actually talked to the director a good amount when shooting it. Our shoot was about 12 hours, with a bunch of lines from everyone in the scene. Then after edit, that scene is maybe 15 seconds and most lines are cut. I'm curious if that's where the biggest disconnect is...
We talked about how this Rewind would be different, and going from 300+ talents to around 100. But the edit is still overwhelming, and it ALWAYS looks like they're trying to please and include everyone. Which they clearly can't.
Ok that's all I got for now. Go subscribe to @pewdiepie 👍
