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Jon Yongfook
@yongfook
, 11 tweets, 2 min read Read on Twitter
1/ I’ve had a few days to reflect on the last 4 months of my startup challenge and I think it’s time for a pivot / recalibration

Thread 👇🏻
2/ The challenge began with me wanting to practice execution again, after almost 3 years in a senior corporate role where I didn’t touch any code. I missed building things, had the luxury of free time, so it seemed like a good goal to just “practice shipping”.
3/ Now, after 4 consistent launches in 4 months I feel I’ve proved to myself I’ve still got the knack. I can still build and ship a decent MVP within a given time constraint. But I’m not happy.
4/ As I’ve progressed through this challenge I’ve thought more and more about this being an exercise in me finding my purpose / ikigai / starting something that lasts 10+ years. I’m 39 this year, if that helps put things in perspective.
5/ But when I look at what I’ve created, I don’t think I’m getting myself closer to that new goal. I’m happy with the execution but I’m not happy with the scale of the ambition.
6/ I’m reminded of this quote by Bruce Lee.

“Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.”
7/ and when I look at my backlog of ideas, a lot of it is low aim. Small ideas for niche markets that will probably garner some interest on PH for a day of glorious validation and then die.
8/ which is fine if you’re just shipping side projects. But as I said, for me the goal posts shifted once I started thinking about legacy / ikigai / long term.
9/ the conclusion I’ve come to is that I need to jack up my ambition significantly. All I have in my backlog of ideas are small, neat things that a niche group of people might pay $5 a month for. This isn’t the direction I want to forge ahead in.
10/ So I’m pivoting. I’m jacking up my ambition. I’m recalibrating my ideas around those that have the potential to create some legacy. Probably with a more B2B focus. And they might not translate well to the PH / IH / Maker audience at all.
11/ I will absolutely keep improving my current products. This is a pivot, it’s not a rewrite of history. I’m proud of what I’ve created so far, I just need to clarify the purpose of the forthcoming startups.
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Jon Yongfook
@yongfook
The variables could be things like how much customization they need, how much training, what sort of SLA we sign, do they want to use it for 20 forms or 2000 forms... and so on.
The reason you never see published enterprise pricing isn’t because tech companies are playing profit margin games, it’s because enterprise requirements can be so wildly different from one another.
Well ok, some of it is to allow for negotiation space too. You don’t want to handicap a sales team by blurting out a list price which a buyer can then blindly shop around without proper context.
Read 4 tweets
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Jon Yongfook
@yongfook
1. Last month I launched an MVP of an enterprise SaaS product. I did a quick write up in this post. yongfook.com/startup-5-hype…
2. Right now I’m elbow deep in code for a more conventional “self serve” SaaS product, launching in 14 days. It’s already blatantly obvious to me which of these is more fun to work on...
3. Clarity of mission and passion for that mission. Can’t understate the importance of those when building a business.
Read 4 tweets
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Jon Yongfook
@yongfook
1. My new startup is hyperjump.co - it’s an enterprise SaaS aimed at financial institutions. The product offering will eventually be expanded, but for now the main offering is a form builder that works within the specific constraints of the financial industry.
2. For example, being WCAG compliant and never storing personal data in the cloud. Hyperjump is a hybrid cloud / on-premise product.
3. Right about now, probably many of you are thinking... huh? This is quite a deviation from the guy who was launching wacky indie tools for the last 4 months 🤪
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