, 11 tweets, 2 min read Read on Twitter
1/ I’ve had a few days to reflect on the last 4 months of my startup challenge and I think it’s time for a pivot / recalibration

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2/ The challenge began with me wanting to practice execution again, after almost 3 years in a senior corporate role where I didn’t touch any code. I missed building things, had the luxury of free time, so it seemed like a good goal to just “practice shipping”.
3/ Now, after 4 consistent launches in 4 months I feel I’ve proved to myself I’ve still got the knack. I can still build and ship a decent MVP within a given time constraint. But I’m not happy.
4/ As I’ve progressed through this challenge I’ve thought more and more about this being an exercise in me finding my purpose / ikigai / starting something that lasts 10+ years. I’m 39 this year, if that helps put things in perspective.
5/ But when I look at what I’ve created, I don’t think I’m getting myself closer to that new goal. I’m happy with the execution but I’m not happy with the scale of the ambition.
6/ I’m reminded of this quote by Bruce Lee.

“Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.”
7/ and when I look at my backlog of ideas, a lot of it is low aim. Small ideas for niche markets that will probably garner some interest on PH for a day of glorious validation and then die.
8/ which is fine if you’re just shipping side projects. But as I said, for me the goal posts shifted once I started thinking about legacy / ikigai / long term.
9/ the conclusion I’ve come to is that I need to jack up my ambition significantly. All I have in my backlog of ideas are small, neat things that a niche group of people might pay $5 a month for. This isn’t the direction I want to forge ahead in.
10/ So I’m pivoting. I’m jacking up my ambition. I’m recalibrating my ideas around those that have the potential to create some legacy. Probably with a more B2B focus. And they might not translate well to the PH / IH / Maker audience at all.
11/ I will absolutely keep improving my current products. This is a pivot, it’s not a rewrite of history. I’m proud of what I’ve created so far, I just need to clarify the purpose of the forthcoming startups.
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