Thread by @AdsAlchemist

A lot of people ask me how they should get started/learn Facebook Ads.

My answer 99% of the time is to first go through Facebook Blueprint if that person is starting blank and is not already running a store.

But I don't feel like a lot of people actually go through it.

I feel like Facebook Blueprint isn't seen as a good option by beginners because it doesn't have some landing page that promises the world.

But it is a great FREE course filled with a lot of information that will give someone a good understanding of the platform.

That is why I really stress that they start out with Facebook Blueprint before moving forward.

I don't suggest people to actually take the exams but going through the majority of the modules is a really good way to get a solid base.

So, I'm gonna post a few sample questions to see if people have been listening or not.

If you already run ads already feel free to answer the questions, they should be pretty easy for you.

Shoutout to @markekodigital for the sample questions!

1. The client has two objectives in mind. They would like to market this new product to its existing customer base and also create branding to new niche markets.

Which two types of ads should you use for this client?

(Brand Awareness = BA and Product Catalog Sales = PCS)

2. Your client does not have a website or any other online presence other than a Facebook Fan Page.

What are some ways he can promote his business on Facebook?

3. You can launch offers from all of the three tools within Facebook.

Can you delete an offer once it has been created?

4. You realized that the conversion campaign isn't performing well since you didn't install the Facebook pixel properly. You are thinking of launching a traffic campaign instead. What should you do?

Continued ⬇️

A: You can't change the campaign obj to traffic, you will have to create a new campaign.

B: Select the conversion campaign and change its obj to traffic.

C: You can deselect the Facebook pixel option at the ad level and re-launch the conversion campaign.

These sample Blueprint questions are definitely on the easier side.

So if you are still learning and you struggled to think of the answer, keep studying!!!

My point of doing all this is to get people to use Blueprint and take advantage of all the free information.

It's not a glamorous course with pretty videos and to be honest it's super dry.

BUT, it is the best/easiest way to start learning Facebook ads!

It will get you one step closer to managing ad campaigns for other businesses or running ads for your own ecommerce store!