Thread by @RachelBitecofer

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats Not all. I'm a pollster. I did a survey for the GA Chamber of Commerce a couple years ago and support for raising the minimum wage was in the high 60s in that deep red state. Majority support even among Rs. What's out of whack is the party's messaging approach in red leaning

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats states. Right now the approach is fundamentally flawed bc it accepts w/o contesting the basic premise put out by the GOP that conservatism is the superior ideological philosophy and sends its party's candidates out to distance itself from the party. So the GOP's message in say,

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats MO, is "Don;t vote for McCaskill, she's a crazy liberal" and the McCaskill and the standard swing state/district candidate response it to spend the campaign trying to "prove" to voters that the D candidate is not, in fact, a liberal. Here's where the strategy is flawed before the

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats tactics are even deployed. First, the GOP's assertion that there is something inherently flawed with liberals/liberalism/Democrats is NEVER Questioned. It is accepted by the Democrat in the campaign. Now, these campaigns are enitely designed around the persuasion bucket, IE Inds

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats What the Indie voter hears here is that there is something inherently flawed with the Democratic Party, and thus your candidate. Instead of accepting this premise, candidate running in these marginal races should be making an affirmative case as to why their governing philosophy

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats is superior to conservatism. And in communities devastated by 40 years of austerity, that should be hard. Until Democrats address this KEY underlining weakness to their messaging strategy, they are going to continue to get clobbered in rural areas and will lose around 25 of the

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats the marginals they picked up 2018 in 2022 under the Democratic presidency. They will run the exact same electoral strategies they ran in 2018 and they will all fail because it was never the strategy it was the Trump bump. They MIGHT be able to fortify those seats though if they

@DanaHoule @ssupak @kkondik @AOC @TheDemocrats adjust their messaging to work on broad brand rebuilding. They really ought to be running national ads about the brand, similar to the way that BP did after the oil spill, bc for 30 years the GOP has been killing your brand in these areas and there's been 0 push back.