,
14 tweets,
3 min read
Read on Twitter
Elmer Terminal Thread:
We are seeing unprecedented discounting of both Model 3s as well as Model S
and to be honest I can't really even understand why...
$tsla $tslaq
1/
We are seeing unprecedented discounting of both Model 3s as well as Model S
and to be honest I can't really even understand why...
$tsla $tslaq
1/
Over the past handful of days I have seen during my forum trawling a LOT of stories of Model 3 discounts given to buyers who were already on board to pay full price, and it isn't really clear why. Here's one example from just now:
2/
2/
In that example, the buyer is now taking a 2018 model 3 and is getting $4200 off for the pleasure of doing so. That makes a bit of sense, as more educated buyers have been rejecting 2018s in favor of 2019s.
3/
3/
But there have been similar reports of s
imilar discounts on 2019s - in this case ( ), a $3,500 discount on a brand new 0 mile 2019 Model 3.
4/
imilar discounts on 2019s - in this case ( ), a $3,500 discount on a brand new 0 mile 2019 Model 3.
4/
Model S pricing has also been taken to the chopping block. Here's my thread on that from earlier today:
Note: my reference discounts appear somewhat high, as $tsla's back end might cite pre-price cut prices, but real discoutns are still often $10k+.
5/
Note: my reference discounts appear somewhat high, as $tsla's back end might cite pre-price cut prices, but real discoutns are still often $10k+.
5/
And this does not even capture the HUGE price cuts to new builds and inventory models to S & X in Europe and Asia.
6/
6/
But this secret discounting really baffles me. Tesla, of course, has not advertised it, because they're not a car dealer and there is no haggling and the website price is the price you pay.
7/
7/
but that being the case... what's the point? they're leaving money on the table in transactions where the buyer already seemed 100% on board and secured.
8/
8/
my best guess is i guess the simplest one, in that they need to make sure sales do not fall through so they are incentivizing buyers with this extra bonus to make sure they don't walk or delay at the last minute.
9/
9/
the baggier explanation is that the cash situation is so dire that every car must go, so they're pulling forward sales by a matter of days and giving a multi-thousand-dollar price concession to get that cash in the door.
10/
10/
...but that doesnt make sense to me, because SR and post-price-cut deliveries appear to finally be ramping up, so I would think there is (relatively) a lot of cash coming in the door right now compared to the rest of the Q.
11/
11/
my last and perhaps best theory is that Elon gave sales the ultimatum to sell as many cars as possible as quickly as possible. Regional managers may have told store managers that number XXX must be hit or else they're closing on April 1st.
12/
12/
... so is this another short-sighted scheme by elon? is it a sign of end times? is it the tail wagging the dog? who knows. But all I know is that it's very different from prior policy in which Model 3 discounts really were rare or were noncash (i.e. wheel upgrade)
13/
13/
buckle up for the last two weeks of Q1, boys.
$tsla $tslaq
fin
$tsla $tslaq
fin
