It's obviously working.
glossier.com just raised $100mm "No-makeup makeup brand"
Sign up for email, go to their site, look on google, facebook,
Study.
youtube.com/user/glossierTV
3 Playlists, 138k subscribers, high engagement
1) Get ready with me: connect with influencers. i.e. social proofing.
2) Our products: more education
3) Makeup looks: "Show" the benefits of products.