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, 3 tweets, 2 min read Read on Twitter
Whenever I see a company raised a grip of cash, no matter industry, I funnel hack and see what they're doing.

It's obviously working.

glossier.com just raised $100mm "No-makeup makeup brand"

Sign up for email, go to their site, look on google, facebook,

Study.
Facebook ads: I would be these 2 ads are to cold traffic.

Ad Copy: what product does

Objections: not feeling stiff, feeling unnatural, or unnatural color

Video / Emotional connection: every brow, everyday. Tile shows how your brow will look, and video tells a lifestyle story.
Youtube: my favorite piece of their funnel.

youtube.com/user/glossierTV

3 Playlists, 138k subscribers, high engagement

1) Get ready with me: connect with influencers. i.e. social proofing.

2) Our products: more education

3) Makeup looks: "Show" the benefits of products.
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