, 11 tweets, 10 min read Read on Twitter
"Why podcasts and what for?" asks @rkapkap from @ft at this audio panel with @nicnewman @MukulDevichand and @OlleZ.

"Over half of podcast consumption comes from under 35s. The reasons are authenticity and convenience," says @nicnewman #Ijf19
"Podcasts are not radio in the same way as online video is not TV. Audio is a much more personal, more informal livelier experience than reading. What's most exciting is the type of audience you can reach: basically younger people," says @MukulDevichand from @bbc
"What audio is going to be in a smart speaker is not clear yet. At @BBCNews we are testing different kinds of interactions. For example, a product for children and another one on the Indian elections," says @MukulDevichand #Ijf19
"Podcasts are about reaching audiences in a way that is more intimate and personal. At @ft we are betting on audio as a way to create a loyal audience. One of our main worries is that most of our listening is done in platforms we don't know or control," says @rkapkap #Ijf19
How to monetize audio? "Right now, through advertising. It's not clear how the rise of podcasts fits with subscriptiona. @Spotify and @Apple will have a lot of power on this because a lot of the listening is done in those platforms," says @nicnewman from @risj_oxford #ifj19
"Does the world need another daily news podcast? If not that, what should we do?" asks @rkapkap from @FT.

"Many outlets are producing narrative podcasts. Especially in the US. Also voice search is going to be a big opportunity in the future," says @nicnewman from @risj_oxford
Here's the report on the future of voice published by @risj_oxford in November 2018 reutersinstitute.politics.ox.ac.uk/sites/default/…
Is it worth investing in smart speakers right now?

-"News is not driving so much interest in smart speakers yet. But it will come," says @nicnewman from @risj_oxford
-"It's not just about smart speakers but about the rise of AI," says @MukulDevichand from @bbc
"We often laugh at our newspaper colleagues when they do podcasts with just 5,000 downloads. But they do it for a very good reason. They don't care about big numbers. They care about serving their subscribers well," says @OlleZ #ijf19
"With a podcast you can choose an audience and give them exactly what they want. This didn't happen with radio. Now you can look for a particular niche. Our podcast about Brexit is a great example of this," says @MukulDevichand #Ijf19
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