, 4 tweets, 2 min read Read on Twitter
Ah the "In a world of global supply chains and overnight delivery, there is no longer any such thing as distance" argument much beloved of those happy to put up barriers to trade with nearby countries. And still wrong ft.com/content/b43a97…
I once heard the story of a UK professional services company winning a contract in New Zealand on the basis of some highly optimistic assumptions on how staff could travel. They ended up losing money then giving up the contract early.
Face to face contact still matters hugely in trade as most businesses know. And that's easier and more comfortable in markets we know better as being closer. ft.com/content/964afa…
Addendum - many businesses know about gravity in trade, as they have to travel. An example here
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