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Don’t use “SMB” in customer-facing copy. The people who you think are SMBs do not self-identify as it.
The people who have an extremely dictionary correct version of what SMB means and believe their company qualifies are probably higher in your internal segmentation.
The people who have an extremely dictionary correct version of what SMB means and believe their company qualifies are probably higher in your internal segmentation.
(The government considers a manufacturer who owns a $100 million plant with $60 million of annual sales, 450 employees, and a total payroll cost of about $30 million an SMB.)
Different companies I know do segmentation differently internally but broadly speaking they mean “A company we don’t need a high touch sales process or custom legal work to close.”
Companies like that might self-identify as a startup, business, local business, $FIRM_TYPE, etc.
Companies like that might self-identify as a startup, business, local business, $FIRM_TYPE, etc.
