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Anyone who's ever gone to a high school or sent a kid to one understands the difference between a school headed up by a decent, mature, responsible leader, and a school headed up by an unhinged narcissist. The character of the person in charge of an institution matters.
The only people for whom this distinction is irrelevant are people who think all institutions are always oppressive all the time, and people who benefit personally from the largesse dished out by an unfit leader.
Might such a message/metaphor work with voters who are outside the MAGA bubble, but who are not already committed Democrats?
The message could be applied to any institution--scout troops, churches, PTAs, businesses. There are plenty of people out there who have experienced such corrupt leadership first hand...and they get why it's so toxic.
For people who don't follow politics closely (which is the majority of Americans), making Trump's corruption seeable in terms that resonate with their lived experience strikes me as a smart rhetorical strategy.
