Like I said earlier, your headline is the first and most powerful tool in your copy.
If you mess it up, you just lost both the ad, the money spent on the ad and
the customers you hoped to get from the ad.
But this SECRET TIP won't
the most important thing that your prospects needs to know.
So! Drum roll please 🥁
The Secret tool in writing a good headline is, including that ONE Benefit that your prospect wants to hear in your headline
👇🏿
Notice how Domino's Pizza slogan says (I guess): hot, fresh pizza in TEN MINUTES
So no matter the kind of pizza you are craving, once you're hungry,
you'll always want to get your pizza NOW
Is your greatest Benefit a FREE weightloss guide?
Include it in your headline or Sub headline.
Is your best benefit 100% money back guarantee?
Find a way to squeeze it in.
But here's another thing...
Why?
Take a moment to remember your reaction when you were learning the definition of PHOTOSYNTHESIS back then in school 🤦🏿♂️
Try as much as you can to say WHAT you NEED to say in fewer words.
Once this is done, your headline is PERFECT.
I might open a community where we discuss and learn how to write EASY and QUICK sales copies.... SOON😇