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, 6 tweets, 1 min read Read on Twitter
One Secret INGREDIENT of a Powerful Headline

Like I said earlier, your headline is the first and most powerful tool in your copy.

If you mess it up, you just lost both the ad, the money spent on the ad and

the customers you hoped to get from the ad.

But this SECRET TIP won't
just increase your ad readership but will help you laser focus on

the most important thing that your prospects needs to know.

So! Drum roll please 🥁

The Secret tool in writing a good headline is, including that ONE Benefit that your prospect wants to hear in your headline
👇🏿
If your greatest benefit and strength is quick delivery, include it in your headline

Notice how Domino's Pizza slogan says (I guess): hot, fresh pizza in TEN MINUTES

So no matter the kind of pizza you are craving, once you're hungry,

you'll always want to get your pizza NOW
And Domino's Pizza is there to give it to you ASAP.

Is your greatest Benefit a FREE weightloss guide?

Include it in your headline or Sub headline.

Is your best benefit 100% money back guarantee?

Find a way to squeeze it in.

But here's another thing...
Never write a headline that's too long.

Why?

Take a moment to remember your reaction when you were learning the definition of PHOTOSYNTHESIS back then in school 🤦🏿‍♂️

Try as much as you can to say WHAT you NEED to say in fewer words.

Once this is done, your headline is PERFECT.
Learned something today? Please share...

I might open a community where we discuss and learn how to write EASY and QUICK sales copies.... SOON😇
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