Thread by @DotComCJ

🚨 Struggling to find new clients for your service-based business?

Want to know how you can send the perfect cold email?

Read below about how I was able to book 500+ calls in a month for my agency…

{{A THREAD}}

Some Cold Email Myths:

#1: It’s spam
#2: It shows desperation
#3: People will hate you for it

None of these are true.

If you’re fulfilling a prospect’s problem, they’ll have no need to hate you.

In fact, they’ll love you for it.

Never ask the prospect if they’re interested in your offer.

Just assume they already are.

Most mess this up by asking, “Are you interested?”

When they can say something more like, “What times do you have available for a call this week?”

Don’t give them time to think.

Stay away from the large niches! (trust me on this)

The wilder the niche, the better.

- Scrap Metals
- Taxidermy
- Meat Farmers
- Flight Schools

I’ve tested the flight school niche and booked over 100 calls, with a 14% call rate.

Just an example of why micro-niches convert better even in service-based businesses (email to call stats):

Horseback riding instructors = 12%
Boxing Gyms = 7%
Yacht Charters = 10%

You get the point.

Stay away from chiropractors, dentists, gyms, etc.

Instead of targeting chiropractors…

Target chiropractors who work with animals such as dogs or horses.

They have a smaller chance of getting competitive spam emails in their inboxes.

Most larger niches are targeted by service-based businesses offering marketing already.

Ask the right questions!

Matter of fact, your first email should be one single question. Not a pitch.

Ask them something on the lines of:

“Do you have any openings for new clients this month?”

Trust me, no business owner will ignore a question from a prospect.

The best questions to start with is specific words:

How…

What…

Do you…

Where…

Have you…

Stay away from using specific questions such as:

How many members do you have?

How much revenue do you bring in?

How many clients do you work with?

These questions can be asked in the call.

Below are some of the questions you may want to ask:

SMMA - Do you have a FB page?

Lead Gen - Do you have any openings?

Web Design - Who designed your website?

SEO - What locations do you serve?

Funnels - Do you have any current promotions?

These questions will perfectly align with a small sales pitch in the second email.

For example, asking “Do you have any openings?” for lead gen…

In the second email you can explain to them how you can get them more leads.

You get the idea.

Ask good questions.

Some bad questions you should never ask your prospects:

Do you need more leads?

Do you run FB ads?

How much is your ad spend?

Stay away from questions like these.

Hear me out…

Do not send links in the first email.

Include a link to your website in your signature, and that’s it.

If the prospect is interested, they’ll respond or click the link in your signature.

FYI: We won’t be automating our second responses.

Instead, what we’ll be doing is manually responding to their replies.

You’ll get A LOT if you do this correctly.

Your next email will be a short email pitch about how you can help them.

Make sure to keep it around 3 sentences.

Something on the lines of:

“Hi {firstname}, the reason I ask is that we’ve helped {industry} businesses like yours generate more signups for their business.

{Metrics that you’ve accomplished for clients here}

Let me know if this is something you’d be interested in.’

Thanks,”

Make sure to use appealing numbers in that email.

If you’ve increased traffic and conversions for your clients, include those numbers in that second email.

This email is meant for booking the call..

You’ll get one or two types of responses.

Yes or No.

The Perfect 2nd Email Reply Template:

- Address their name
- Thank them for the reply
- Introduce your business
- Show you’re credible (NUMBERS)
- Explain how you can help them
- Ask for a phone call

The goal is not to sell the prospect over the email.

The goal is to sell them over the phone call you’ll book through email.

Make sure you have information about the prospect and their business ready for the call.

The truth is that the less details you give, the more successful you’ll be.

You don’t want them making up their mind right away from your first email.

The first and second email is meant for the prospect to do one thing and one thing only…

Take action (usually a phone call)

Don’t over complicate subject lines.

I use simple subject lines such as, “Question about {prospect business}” and call it a day.

Don’t use emojis in subject lines unless you’re targeting a younger demographic. Trust me on this.

Never send cold emails from your primary domain (duh…)

Don’t go into the spam folder, it’s a scary place for your prospects.

And obviously, you’ll have a hard time emailing your current and future clients which will cause larger problems over time.

Warm up your domain before you start sending cold emails.

There’s a good amount of methods on how to do this.

But I usually purchase a domain name from Namecheap or something similar while using the service below:

Get Lemlist: -> bit.ly/2RegyV9

This cold email platform will literally warm up your emails for you and send them for you too.

All of your campaigns are integrated in a user friendly dashboard where you can track opens, clicks, replies, etc.

It also acts as a CRM all while keeping all of your emails safe.

Don’t send emails too fast.

I know it’s tempting. Believe me.

Wherever you purchased your domain from, check how many email sends a day they allow.

You’ll be using this domain in lemlist to send your emails.

Make sure to warm them up while sending in the lemlist settings.

How to find cold prospects to email you may ask?

I use D7 Lead Finder for this.

You can even test the software for free (emails not included) before you purchase.

Get it here -> bit.ly/2KM0N6W

I use the Agency plan for my business.

Next up,

MAKE SURE that you verify your email addresses before you send out a campaign.

You can use Hunter to verify email addresses in bulk.

This helps you avoid the spam folder.

You can sign up to Hunter here -> bit.ly/2WGGfUs

Don’t avoid sending emails to info@ and contact@ addresses.

Why?

Because most of these automatically forward to the decision makers or front desk.

Also make sure to send emails during the company’s business hours.

Don’t send 24/7 unless the business operates 24/7.

You can ensure that your emails aren’t being sent to spam by using Mail Tester.

Use Mail Tester for free here -> mail-tester.com

It’ll give you an idea to if your emails are safe or have room for improvements.

I’d suggest buying multiple domain names or even possibly purchase a few domains from Google’s G-Suite.

You can purchase G-Suite for as low as $6 per domain here -> bit.ly/2KeRpsQ

You can add each of them into lemlist and choose the address you want to send from.

If you do everything correctly,

About 10% of your emails should turn into phone calls.

For most campaigns, 20% - 30% of the replies should turn into phone calls.

These calls eventually should turn into sales 💰

Thanks for reading through my first Twitter thread.

If you think I provided some good value here,

Don’t forget that I have an email list where I send things like this DAILY!

If you have any questions, my DMs are open!

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