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There are an awful lot of small software companies which didn't need much more than "capable of writing software" and "at least as much sales skill as a clerk at Nordstrom's" to get started.
Many of them don't sound like particularly "good ideas."
Many of them don't sound like particularly "good ideas."
Nobody asks a dentist or a landlord to come up with a "good idea" but software entrepreneurs for various reasons are socialized into believing that it is a necessary part of successful software companies and more prestigious than e.g. meat-and-potatoes sales execution.
"What do these companies *do*, Patrick?"
Mostly, verticalized workflow web-and-or-mobile applications.
Workflow: there's a business process which is managed now by humans. Your job: make them more efficient.
Verticalized: Your customers are very similar to each other.
Mostly, verticalized workflow web-and-or-mobile applications.
Workflow: there's a business process which is managed now by humans. Your job: make them more efficient.
Verticalized: Your customers are very similar to each other.
That's not the traditional definition of "vertical" but it's operationally the important thing for small software companies; customers being similar makes your product challenges more tractable, helps bootstrap marketing and sales by reducing it to "Find everyone like X", etc.
