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Ads Alchemist
@AdsAlchemist
, 3 tweets, 1 min read Read on Twitter
FB came out with an update today to their "Why am I seeing this ad?" tool.

You will now be able to see the interests or categories that matched you with a specific ad.

Excited to start using this to see the interests stores are using to sell their products.
Here is the full post by Facebook about this update.

It includes two videos that show you how to access this feature on an ad.

newsroom.fb.com/news/2019/07/u…
Make sure you are not doing it too often.

FB will block you if you are abusing it.

I would limit to checking 1-3 ads a day, so choose wisely!
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Ads Alchemist
@AdsAlchemist
Nice Keto ads @tahmmygiovanni
@tahmmygiovanni Also, for people always asking me for examples of black hat ads, here is an example ⬆️⬆️
@tahmmygiovanni Now I'm getting hammered with these ads........lol
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Ads Alchemist
@AdsAlchemist
It's important to start preparing your ecom store now for the upcoming holiday season.

One of the biggest issues during the holidays are shipping times especially if you are dropshipping.

So, here's how you fix it....

**THREAD**
During the holiday season there are a large amount of individuals that are purchasing something and need it before a specific date.

The best example of this is Christmas.

So, if you are dropshipping you need to be careful how and when you market your store.
If you're going to continue marketing your product up until Christmas you need to make sure people are aware they won't be getting it before then.

If you don't you will have a customer service nightmare during the days leading up and after Christmas.
Read 6 tweets
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Ads Alchemist
@AdsAlchemist
A lot of people ask me if I use the expand targeting option.

I've always said no because I tested it last year and saw bad results.

However, I wanted to give it another try.

So, in this thread I'll explain what it is and why I'm testing it again.

**Expand Targeting Thread**
Expand Targeting is an option that allows you to potentially increase your audience if FB thinks it can get you a conversion at a lower cost.

The reason why I say potentially is because it's not always going to be increasing your audience size.
FB will only increase your audience size when they think there is a higher chance elsewhere.

FB of course keeps us in the dark and provides us no info on the audience it expands to, how many times it expands, what actually triggers an expansion, etc.

It sucks I know.
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