, 7 tweets, 3 min read Read on Twitter
THREAD: Strategic work vs hard work.

Why strategic work > hard work.
Hard work: PA to the CEO working 70hours a week.

Strategic work: PA to the CEO working 70hours a week (50hours on the job, 20hours observing/learning the job of the CEO.

Meet Barbara Corcoran (@BarbaraCorcoran)- who went from CEO's PA to founder/CEO of the $66m Corcoran Group.
Hard work: Social media manager at @WarbyParker.

Strategic work: Social media manager at @WarbyParker who learned the tool of the trade from Warby and built the $1.4billion @Away luggage using Warby's template.

Meet college dropout, Jen Rubio, @jennifer
Hard work: Working hard to build a gaming ecosystem that failed twice.

Strategic work: Pivoting from the gaming system to a communication tool that became the $17billion @SlackHQ

Meet strategic worker - Daniel Butterfield - billionaire and failed gaming executive.
Hard work: working for your uncle to learn the trade.

Strategic work: Borrowing $3,000 from the same uncle to build a $10bn conglomerate.

Meet Dantata's nephew and Africa's richest man, @AlikoDANG0TE
Hard work is great, but it's never enough.

Successful people work hard while looking beyond their current roles and positioning themselves for bigger things.

Strategic work > hard work.
One final note:

Hard work: COO at a large financial service firm.

Strategic work: Took a pay cut to become the CEO at a smaller marketing service firm knowing that the No 1 guy at a small business > the No 2 guy at a big firm.

Meet @tayooye - retired @ 40.
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