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Not clear how successful. Trump had a 38% favorability rating on Election Day 2016, per the exit poll, much worse than Mitt Romney's 48% in 2012. But Hillary was at 43% as compared to Obama's 53%. His success came mostly from running vs. a candidate almost as unpopular as he was.
Sure, the story is more complicated than that. Clinton's low favorability rating is not exogenous from Trump's strategy. Also, the Electoral College obviously mattered a lot and gives greater influence to white working-class voters and strategies that cater to them.
