Thread by @patio11

It is not other people’s job, in most cases, to know consequential facts about you / your offering, and so if you want them to know and remember those things you will have to repeat them *much much more than is natural or comfortable.*

There are people who know me professionally who on meeting me for the first time express surprise I have ever been to Japan, where I have lived continuously for my entire 15 year career.

Someone will learn I work at Stripe from this tweet, I guarantee it.

I have had at least three meetings this year where half an hour in someone realized that they have been reading my blog, in some cases for years, without realizing that I also have a physical form that could strictly hypothetically be in a meeting with them.

Best articulation of this: “Wait Wait Wait if I say ‘bingo cards’ are you that guy?” “... I suppose strictly speaking there are several people you could possibly be thinking about right now but by context I am overwhelmingly likely to be that guy.”