, 3 tweets, 1 min read Read on Twitter
My friendly neighborhood coffee shop in Japan now selling Blue Mountain coffee for $15 a bottle (for 500mL).

“It’s great for that business associate you can’t buy wine for but wanted to let know that you’d totally buy them wine.” — owner’s pitch
a) Good golly ever feel like someone has made a pitch especially for you?

b) Props to Blue Mountain for nailing the packaging and distribution which supports that pitch.

(Also available for $150: 12 bottles, for that business associate you wished you could buy nice wine for.)
“Why not wine?”

Because some people don’t drink, some firms have policies these days about drinking, and (increasingly in Japan) alcohol suffers from potential ambiguity in messaging.

Coffee is unambiguously permitted and platonic, but too cheap to say This Is A Message.
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