“It’s great for that business associate you can’t buy wine for but wanted to let know that you’d totally buy them wine.” — owner’s pitch
b) Props to Blue Mountain for nailing the packaging and distribution which supports that pitch.
(Also available for $150: 12 bottles, for that business associate you wished you could buy nice wine for.)
Because some people don’t drink, some firms have policies these days about drinking, and (increasingly in Japan) alcohol suffers from potential ambiguity in messaging.
Coffee is unambiguously permitted and platonic, but too cheap to say This Is A Message.