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5 steps to your perfect MBA program.

Step 4 - Write a killer essay.
- A THREAD.
The goal of the admission committee is to select a mix of students who can:

1. Learn and help each other learn (learning).
2. Work together to create a great learning experience (teamwork).
3. Improve the value of the MBA by making a lot of money post-graduation (success).
The job of your essay is to sell your unique strengths in delivering each of these values - learning, teamwork, success.

You're not just writing an essay, you're telling the admission committee that you're uniquely qualified to deliver these 3 values.
The best essays SCREAM:

1. I am great at learning (here's the proof).
2. I work well with people (here's the proof), and.
3. I will succeed after I graduate (here's the proof).
Value 1: Learning

The only proof that you are good at learning is your previous academic success. Your GMAT score + GPA are important but you can craft other stories about things you learned informally and use the essay to explain gaps in your academic performance.
Value 2: Teamwork.

MBA programs don't like jerks cos good programs include a lot of group work so you need to work well with people.

For instance, some of my Oxford colleagues are lifetime friends.

Tell stories about how well you work with people to tick the teamwork box.
Value 3: Success.

The two predictors of success are prior success and compelling visions.

Tell good stories about how you have been successful professionally and sell a compelling vision of the future.
MBA essays are more of an art than a science. The questions will not directly refer to theses values.

The art is in finding a way to tell stories around these values even when the questions are only tangentially salient.
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