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5 tweets,
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Justin, I don’t know you and I’m sure your intentions are good (people tell me this) but I have to say Google posting this embarrassing 3 pg summary of dubious research to back up a business-driven decision likely forced on browser is fairly ridiculous. 5 days later in footnote. 
I wrote in 2014 why that Beales study wasn’t informative to publisher strategy putting aside the source of data. Acquisti and Marotta took many years to empirically study on how welfare may actually shift using many legit publishers. adage.com/article/datadr…
No one is more aligned and interested in informative results on publisher impact that me and the many small and large trusted publishers (1,000s of published brands) across our organization. Bottom-line the research, rollout of this by Google was very disappointing.
And it’s more evidence why Google’s many dominant businesses across buy and sell side of ad tech can’t be doing research to inform decisions of its dominant web browser. Same thing happened with GDPR rollout. Here we go. Somehow need to separate browser interests from mothership.
Again, saying all of this with respect to your work on the browser but I’m getting enough concerns from academics, publishers and consumer advocates to know this is the wrong direction for industry. The right direction creates risk for Google and there lies your challenge.
