There are hundreds of things in your vision...
Your ears are taking in ten different kinds of sounds...
Your skin is experiencing distinct sensations all over your body...
It also needs to make sure you react quickly to any dangers or big opportunities.
So it cannot take in everything at equal value.
This is where your RAS comes in. It acts as a filter and eliminates the white noise.
Ever wondered how you instantly notice an insect crawling on the wall even if you’re too focused on your phone?
Your RAS filter is doing that.
When any information gets past the RAS, it enters the cerebrum and is then converted into conscious thoughts and emotions.
All of this happens without you even being aware of it.
Pretty cool, right?
This is why negative self-talk is so damaging.
“Whether you think you can, or you think you can't – you're right.” - Henry Ford
Most of the time, it happens sub-consciously through the content they consume.
Or through poor role-models in their life.
One of the most valuable skills we can ever develop is that of directing our thoughts towards what we want. Constantly.
The problem is, we all want many things at once.
Decide on two or three goals that you want to achieve in the next six months
Make them specific and measurable. Be intentful (is that a word?)
"When you set your intent, you are marrying your subconscious mind with your conscious will to make something happen."
Write them down. Daily.
Repetition is key.
In doing so, you’ll be re-programming your RAS and telling your brain what to pay attention to.
You’re saying: “THIS IS IMPORTANT”
You’ll be more aware of the opportunities in your environment.
And you’ll be more likely to act on them.
This is the simple science behind writing down your goals/visualization/affirmations.
Put them on your phone's lockscreen (H/T to @DejaRu22 for this one)
The more you keep your goals at the top of your mind, the more your subconscious mind will work to reach them.
“What you think about, you bring about”
The accounts you follow, the books you read, the TV shows you watch, the music you listen to, the people you befriend etc
Everything shapes your beliefs and values at the sub-conscious level.
Have no room for negativity.
You won’t stumble upon big opportunities going through life staring blankly at the crowd.
But you will spot them unfailingly when you look specifically, exclusively and persistently for them.
"Seek and ye shall find."
Follow along for more tweets about Consciousness, Neuroscience, Human Behaviour, Marketing, and Persuasion.
Oh and you gotta check out this brilliant thread by @YousXP for more actionable steps.