Thread by @zic_toti

"How To Craft Content Marketing Plan For Your Business"

On today's thread, I will be showing you how to craft a good content marketing plan for your business.

Like I always say, get a paper & a pen. And read...😎

Let's go🔥

Content marketing is one of the best ways of getting

Regular leads and customers. But the truth is, getting a good content marketing plan is usually a headache to business owners.

So in this thread, I'll show you easy steps of crafting a good marketing plan.

1) Know Your Audience: this is the numero uno in anything you do. For

you to create something that will bring you money, u need to know who you're talking to. By 'knowing' you need to know:

• Who they are
• What they do
• What challenges they are CURRENTLY facing
• What are their goals in business
• Will they be able to afford your solutions

2) Know Your Audience's Customer Value Journey Stage: I should have included this in tip 1 but it's very important.

For you to create a good content marketing plan, you have to know which stage they are in...at the moment.

If they're still in Awareness stage, you create a

content that resonates with that. If they're in Evaluation stage, do same. Like wise conversion stage.

This is important because Content marketing's goal is money making. It's not just about getting leads.

It's important in the top, middle & bottom of your sales funnel.

3)👇🏿

3) Choose the Write Platform: If your Audience interacts on YouTube and you're writing blog posts, you're fooling yourself.

You don't decide where you want to sell. Your market decides where they want and you go there to make your bank.

4) Content Calendar & Customer Journey:

If you wish to make money in content marketing, you need to have a content calendar.

Set out the topics you want to treat for the month or week. So you don't just give them anything.

Here's a secret: if you want to make big money in this, make sure the contents in your calendar

has a flow. By flow i mean it should take your customer from one stage of the journey to another.

You don't keep them in one stage and expect returns. No!!!

Let the content move them from where they are and where they want to be.

5: Invest in SEO: mind you SEO is not just for

Google, you have Pinterest, YouTube, Amazon etc.

You have to pick the right platform and then optimise your content to gain more results.

I'm sure by now, you've gotten enough tips on how to craft your content marketing plan.

Don't forget to share to your friends...

I do digital marketing consultations. So if you have questions, let me know.

My DM is open.

If you lack ideas for content topics, DM as well. Let's do some idea drillings 😉😎