Thread by @zic_toti

"How to turn your COLD leads to HOT leads with Email Marketing"

Today's thread is basically for email marketers & aspiring email marketers.

In this thread, I will give u a quick guide on how to move cold leads to hot leads.

Are you ready? Grab your pen & paper NOW

Let's go🔥

For you to move a prospect from cold/stranger to a fan, u need to understand the cores of customer value journey.

This journey is broken into 8steps but can be grouped into three stages.

These stages are:
1) Awareness
2) Engagement & Evaluation
3) Conversion

So the first thing

you have to do is to identify what stage of the process the cold lead is in.

Usually they are usually in the awareness stage.

This is actually a stage where they are just knowing about your brand and what you do.

Maybe they discovered you through an IG post or through a lead

lead magnet (i.e free ebook, blog post etc).

At this stage your prospect can't send you his money because he doesn't trust you. Which makes him a cold lead.

So, what you need to do is move him from cold to warm, from warm to hot.

To move him from cold to warm, you have to

keep feeding him with those kind of contents/information that's relevant to him.

I know u might be saying "how do u know the content that's important to him?

You don't need a prophet to tell u that, the information that made him give you his details is actually important to him

So all you have to do is give him more of those contents.

And to make sure he's engaging with your content, you need to have a call to action for every email you send.

This action will help you know if this person is actually reading and interacting with your emails.

Are you still with me? I'm sure you are.

Now to test if your lead has moved to warm audience,

you can create a very small offer that requires less commitment but the content will be very valuable.

This content would be one that they truly appreciate and engage with.

it could be a guide or a webinar or anything but the offer has to be mild.

Note: this is not your main offer.

Now that they have bought your little offer, what you need to do is give them support(valuable content) on how to gain great results from the stuff they just bought

From you.

Once you start gaining real engagement plus revenue from them,it's obvious that they have crossed the second stage.

They are now hot leads. It's time for your harvest.

This is when you craft a high ticket offer that's IRRESISTIBLE.

You have successfully moved

Them from cold to hot.

Note: this method takes time and patience. It's for long term email marketers and this is one of the most profitable methods.

If you want a quick method, check my next tweet.

Learned something from this? Drop your comment and share 😎