3Vs: has to work at scale, at speed, and adaptively across many platforms
* Campaign: longer, sustained attack (eg 2016 US elections)
* incident: shorter-duration attacks (eg Pizzagate), can be part of campaigns
* Narrative: mechanism to interpret why individuals/ groups choose to act in specific context
* Artifact: Image, text, site etc
* Tactic: stage of a misinformation incident (blue boxes)
* (Task: thing that needs to be done during a stage)
* Technique: activity within a stage (grey boxes)
* Procedure: incident described as a group of techniques
We can disrupt any of these