Unlike, for example, Trump Towers Istanbul.
(Branding is a huge and important part of his business empire.)
(Branding is a huge and important part of his business empire.)
Remember the Trump finances disclosed during Michael Cohen's congressional hearings?
Trump claimed a huge "Brand Value" jump in 2013, incidentally, the year after Trump Towers Istanbul opened.
Trump claimed a huge "Brand Value" jump in 2013, incidentally, the year after Trump Towers Istanbul opened.
Context: Trump did not factor "Brand Value" in the 2012 financials shown to Congress, so there's no mode of comparison.
Plus, Cohen testified that Trump inflated his net worth, so that should not be taken at face value.
Point is, brand's also important to Trump.
Plus, Cohen testified that Trump inflated his net worth, so that should not be taken at face value.
Point is, brand's also important to Trump.
