You have already lost the Brexit debate if:
1. You mention "democracy"
2. You invoke the "will of the people"
3. You talk of being fine "before we joined the EU" or mention the 1970s
5. You think we could survive by trading on WTO terms alone
6. You mention "GATT Article 24" or claim we can automatically keep free trade
7. You attack your opponent, rather than the facts
9. You resort to whatiffery and whataboutery
10. You talk of "restoring sovereignty" but can't give practical examples of what doing so would mean in our daily life
12. You invoke the spirit of WW2 – or indeed, resort to war metaphors in general
13. You see Brexit as something to be "survived", "endured" or "coped with"
15. You say "the EU needs us more than we need them"
16. You invoke German car manufacturers charging in like white knights to save us
17. You say "but they'll still have to trade with us anyway"
19. You say it's impossible to know what will happen after Brexit because we haven't left yet.
production abroad) are "fake news" or "project fear"
21. You use the expressions "fake news" or "project fear" at all, in fact
23. You can't see that it's possible for good things and bad things to happen simultaneously, and that one doesn't negate the other (e.g. record employment AND Brexit job losses)
25. You claim to know exactly what every single person who voted to Leave was voting for
26. You claim that everyone who voted to Leave was voting for exactly the same thing
28. You refer to the referendum as the "largest democratic exercise" or believe it delivers "the strongest ever mandate"
30. You believe professional polling organisations are rigging their polls
31. You think "you lost, get over it" or "suck it up" are winning arguments
33. You mention "unelected bureaucracy" or "EUSSR" when talking about the EU
34. You think that Labour under Jeremy Corbyn are the answer
36. You think calling off Brexit will be an actual disaster, rather than merely a political one
37. Finally, the biggie: You take offense at this list, without understanding *why* it offends you.