Believe it or not.
If you have a complaint about a political advert, even if a crime has been committed.
will be the response from the Industry Regulator
It's not their fault.
Tories have put advertising above the law.
Exactly the same trick as #Brexit.
Tories promised one thing. And once in control, all the promises vanished.
In late 90s/00s the Regulator complained their investigations took months. But campaigns took weeks.
They were getting the blame for political lies.
I'm summarising - there are 2 regulators, not 1, it's not relevant.
Most of the frustration had been kicked up in a 1999 ⏬ Report into Political funding.
Regardless by 2003 sufficient steam was building up to "deregulate politics"
Meetings were secret. We know lab and con disagreed but beyond that, we have only the outcomes⏬.
Mostly reasonable. Except no 4, "Free from normal honesty and truthfulness tests".
They legalised #lies.
Press? Editorial was the lie machine.
Outdoor - tactical, despite Saatchi.
Except. No one had predicted the next big thing.
It could have been solved in the 2010 digital advertising review.
But Mr #CorruptTory was back in power.
Mr #CorruptTory resisted every attempt to regulate Digitial Advertising.
What did Mr Cummings announce today?
"A primarily DIGITAL campaign".
And how much did he suffer due to 2016…
Oh. He was rewarded.
Please weigh in...
But first. We brits invented counter-propaganda in WW2:
1. Tell people. Share this, share examples. Forewarned is...
2. Track, monitor, know.
3. Modify and throw it back at them. Genius work by @bloggerheads in 2017⏬
Will you be back Tim? 🤞