@ahrefs Strategy 1 – Product Quality Driving Word Of Mouth
From @timsoulo, CMO:
"The product that @botsbreeder (Ahrefs’ CEO & Founder had built) was promoting itself like no other product I ever worked with."
It's a simple one and it's not sexy, but it is the most important 🤓
From @timsoulo, CMO:
"The product that @botsbreeder (Ahrefs’ CEO & Founder had built) was promoting itself like no other product I ever worked with."
It's a simple one and it's not sexy, but it is the most important 🤓
@ahrefs @timsoulo @botsbreeder Strategy 2 – Rejecting Conventional SaaS Marketing Wisdom
👉 No Google Analytics
👉 No Facebook Pixel
👉 No Email Nurturing
Why?
They focus JUST on marketing activities that move the needle 📈
👉 No Google Analytics
👉 No Facebook Pixel
👉 No Email Nurturing
Why?
They focus JUST on marketing activities that move the needle 📈
@ahrefs @timsoulo @botsbreeder Strategy 3 – Hacking The Conference Code
Exhibiting at a conference is awkward as f*ck.
Ahrefs do thing differently:
Exhibiting at a conference is awkward as f*ck.
Ahrefs do thing differently:
@ahrefs @timsoulo @botsbreeder Strategy 4 – YouTube Continuous Improvement
Tim started grinding out YouTube videos 4 years back...
Check the image showing weekly subscribers over time, his first video was posted where the red arrow points.
That's over 4 years of consistent action and continuous improvement.
Tim started grinding out YouTube videos 4 years back...
Check the image showing weekly subscribers over time, his first video was posted where the red arrow points.
That's over 4 years of consistent action and continuous improvement.
@ahrefs @timsoulo @botsbreeder Strategy 5 – Relentless Focus
I asked Tim: "Seriously, why aren't you doing email nurturing campaigns?"
He explained that building email nurturing campaigns for may require 2-3 new hires.
All that time and financial investment for something that may not move the needle?
I asked Tim: "Seriously, why aren't you doing email nurturing campaigns?"
He explained that building email nurturing campaigns for may require 2-3 new hires.
All that time and financial investment for something that may not move the needle?
@ahrefs @timsoulo @botsbreeder Strategy 6 – Pouring Fuel On A VERY Simple Customer Acquisition Strategy
Ahrefs don’t spend on Google Ads.
They JUST invest in paid by boosting their blog content...
Ahrefs don’t spend on Google Ads.
They JUST invest in paid by boosting their blog content...
@ahrefs @timsoulo @botsbreeder Strategy 7 – Blog Posts As Advertising?!?!
All of Ahrefs top 5 most engaged blog posts included their product.
All of Ahrefs top 5 most engaged blog posts included their product.
@ahrefs @timsoulo @botsbreeder Strategy 8 – The “Unheard Of” $7 – 7 day trial
When Ahrefs switched from free to a $7 - 7 day trial, they had twice as many prospects on trial as they had customers. All of these consuming computational and human resources that could be better invested into paying customers.
When Ahrefs switched from free to a $7 - 7 day trial, they had twice as many prospects on trial as they had customers. All of these consuming computational and human resources that could be better invested into paying customers.
@ahrefs @timsoulo @botsbreeder Strategy 9 – Ranking #1 Through Landing Page Engagement
“backlink checker” is a BIG keyword in the #SEO #SaaS game.
Ahrefs got to #1 by switching from a free trial CTA to allowing prospects to engage with the page by checking any site for backlinks.
“backlink checker” is a BIG keyword in the #SEO #SaaS game.
Ahrefs got to #1 by switching from a free trial CTA to allowing prospects to engage with the page by checking any site for backlinks.
@ahrefs @timsoulo @botsbreeder It's a BIG thread... and we're halfway there.
If you want one of these in your inbox each week before everyone else, then head here: saashacker.co
If you want one of these in your inbox each week before everyone else, then head here: saashacker.co
@ahrefs @timsoulo @botsbreeder Strategy 10 – Creating A Course (And Giving It Away For Free)
After speaking at a event in Singapore, Tim gave away their Blogging For Business course for free to 250 people.
This generated goodwill but also exposed them to the product which obviously was used throughout 🤓
After speaking at a event in Singapore, Tim gave away their Blogging For Business course for free to 250 people.
This generated goodwill but also exposed them to the product which obviously was used throughout 🤓
@ahrefs @timsoulo @botsbreeder Strategy 11 – Get Every #SaaS #Marketer In Your Team To Do This
Customer Support - it's that simple.
Apart Strategy 1, this is Ahrefs biggest driver of #WordOfMouth.
Customer Support - it's that simple.
Apart Strategy 1, this is Ahrefs biggest driver of #WordOfMouth.
@ahrefs @timsoulo @botsbreeder Strategy 12 – Big Data Driving Word Of Mouth
Another Word Of Mouth driver is the #BigData trend Ahrefs just jumped on.
The majority of people have no idea how Ahrefs do what they do… but if they can tag on a buzzword during their Friday night beer...
Another Word Of Mouth driver is the #BigData trend Ahrefs just jumped on.
The majority of people have no idea how Ahrefs do what they do… but if they can tag on a buzzword during their Friday night beer...
@ahrefs @timsoulo @botsbreeder Strategy 13 – Promoting Your Employees?
Trust in corporations is at an all time low.
So Ahrefs promote their people:
Trust in corporations is at an all time low.
So Ahrefs promote their people:
@ahrefs @timsoulo @botsbreeder Strategy 14 – Is This Product Marketing?
Ok well, whatever it is. It’s good.
Similar to how Google would place tomorrow’s weather forecast on London’s silicon roundabout.
I'm calling this a Utility Advertisement.
Ok well, whatever it is. It’s good.
Similar to how Google would place tomorrow’s weather forecast on London’s silicon roundabout.
I'm calling this a Utility Advertisement.
@ahrefs @timsoulo @botsbreeder Strategy 15 – The Recurring Reddit Feedback Trick
Each year @timsoulo heads back to the same subReddit and request feedback.
Each and every year without fail, he get's 100 comments and 000's of dollars of free exposure.
Each year @timsoulo heads back to the same subReddit and request feedback.
Each and every year without fail, he get's 100 comments and 000's of dollars of free exposure.
@ahrefs @timsoulo @botsbreeder Strategy 16 – Content Channel Segregation
Ahrefs are growing the following content properties:
👉 Ahrefs Blog
👉 Ahrefs Medium Publication
👉 SaaS Marketing Vlog YouTube Channel
👉 Ahrefs YouTube Channel
They do this to focus content types, accelerating growth
Ahrefs are growing the following content properties:
👉 Ahrefs Blog
👉 Ahrefs Medium Publication
👉 SaaS Marketing Vlog YouTube Channel
👉 Ahrefs YouTube Channel
They do this to focus content types, accelerating growth
@ahrefs @timsoulo @botsbreeder Strategy 17 – “In Product” Education Reducing Churn
Customers churn for a variety of reasons…
Most of these, you unfortunately can do nothing about. But there is a couple that do sit within your circle of influence.
And the lowest hanging fruit?
Product education.
Customers churn for a variety of reasons…
Most of these, you unfortunately can do nothing about. But there is a couple that do sit within your circle of influence.
And the lowest hanging fruit?
Product education.
@ahrefs @timsoulo @botsbreeder Strategy 18 – 20 Podcast Interviews In 4 Months
Tim completed 20 podcast interviews in 4 months.
He invests JUST 2 hours per interview - it's hard not to get an ROI on that investment.
Tim completed 20 podcast interviews in 4 months.
He invests JUST 2 hours per interview - it's hard not to get an ROI on that investment.
@ahrefs @timsoulo @botsbreeder Strategy 19 – A Seamless Prospect Journey
Ahrefs don't use popups.
You can only give them your email address at the END of the blog post as why would the interrupt you when you are busy being educated about their product ;)
Ahrefs don't use popups.
You can only give them your email address at the END of the blog post as why would the interrupt you when you are busy being educated about their product ;)
@ahrefs @timsoulo @botsbreeder Check out the full 5,127 word case study here: saashacker.co/saas-marketing
