I'll start....
Stevey's Platform Rant: gist.github.com/chitchcock/128…
Why Amazon is eating the world by @zackkanter - techcrunch.com/2017/05/14/why…
The shareholder letters: medium.com/@austenallred/…
Traction also a popular book on this topic - amazon.com/Traction-Get-G…
OKRs are the popular way to do this - medium.com/startup-tools/…