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If your New Year resolution is to get into farming, welcome to this our beloved Extreme Sport - An experienced customer care representative will be attending to your needs shortly. Rule #1. DON'T start an agribusiness hustle for your parents or relatives! A THREAD.
Yes! Do NOT, I repeat; DON'T start an agribusiness venture for your relatives back in the village because, it will end in premium tears. It's worse if you're in the diaspora, tryna 'uplift' the lives of your family back in Kenya. You are the visionary, NOT them!
Unless they've expressed interest & are willing to undergo Agricultural & financial literacy classes, you'll just be funding your kid bro's or father's 🍻 problem! You're the visionary, not them. When it fails, they'll tell you they didn't ask for it, & they'll will be right!
Telephone farming: How do I say this without bursting your New Year Optimism..? It NEVER works! You'll quote this tweet with emoji 😭 before end of 2020. In the rare chance it works, count yourself lucky. You got to be hands on. Greenhouse scam comes to mind...
Research: Just the way you ask your pals if 1824 have secure parking, or the bouncers are rude...its the same way you should do a thorough research about farming. Don't stop at Google or blogs - visit a farm, intern for a day - who knows, perhaps you're allergic to soil 🤷🏿‍♂️
'Massaged' Numbers: You've read headlines such as: "Banker mints 5M from an acre of Water Melons" or
"Ex-KDF soldier raking in millions from Capsicum & Tomatoe farming" These figures are often 'massaged' to drive traffic to the blogs. Such articles are so shallow in content!
BEWARE of Info-Preneurs! I call them 'Knowledge brokers' - They'll organize seminars for your parents, wax lyrical how Tamarillo, Giant Pumpkins & Pepino Melon are so profitable, soko kule UAE is INSATIABLE! 😂 Ask yourself: Does a CONSUMPTION CULTURE locally exist? VERIFY!
HOW HARD CAN IT BE? 🤔
Trust me, farming is NOT as easy as shoving a Cow's teat into the mouth of a Calf & voila! Wewe ni Mkulima! 😂 It takes perseverence, moments of self doubt, lots of research et al before you break even. Grow organically. See what I did there? 😉
Don't be Penny-Wise & Pound-Foolish!
Eventually, your Agribusiness venture will bare fruits (see what I did there) - You can get crazy good returns from farming, I've been there (note use of past tense...) Ukikafunga, don't waste money on buying toys - re-invest back in farming.
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