there are several things you can do to pursue a freelance/writer-ly path, and it ultimately depends on your personality, your values, the decisions you want to make
I'll walk you through how I've come to think about it / how I'd start over
clarity of positioning is tremendous because it helps you know who to talk to, and it helps those people see that they ought to talk to you
important: does NOT matter if it's bad
and you START work on things that YOU think SHOULD exist
and you've followed + talked with people who are in that space
people will literally TELL you what to write, and help you get better at it
Figure out your positioning. make a list of everything you like and care about, everything you love, everything that's inspired you, and try to identify gaps, and/or connections. ask others how they think about you, what stands out
if you've DM'd me about marketing consulting and I haven't gotten back to you yet, I'll do it tomorrow!