lol, Google going to Google. Looks like they regurgitated their August 2019 cookie blocking news under embargo with lots of reporters. Here is what is really up. Microsoft Edge rolls out tomorrow with default tracking prevention built off @disconnectme (so was @firefox).
Although both Edge and Firefox trailed Safari and industry innovator Brave in their move to tracking prevention, Microsoft has a $1.2T value and renewed success/energy at building consumer-focused software. With Microsoft's marketing capabilities, I wouldn't sleep on them.
no surprise, but @larakiara all over it. "In addition, Microsoft on Jan. 15 will roll out its the new Edge browser, which has been built on the same open-source code as Chrome and includes a tracking prevention feature that will be switched on by default." digiday.com/media/google-p…
@larakiara Thoughts in this from me. "It's good to be king." Here is @NBCNews @claireatki on the Google news. She nails the intersection of antitrust scrutiny. AGs have asked significant questions around how Google has shaped tracking/cookies for its own needs. nbcnews.com/tech/tech-news… 
@larakiara @NBCNews @claireatki Verge @backlon also had embargo. Best part about it is another @kellymakena @verge report earlier today involving Google, antitrust and tracking. It takes a smarter, more sophisticated dive to understand implications. Some math says these deals protect many billions in Google $.
@larakiara @NBCNews @claireatki @backlon @kellymakena @verge and @fredericl also had it, he sticks to google's statement and blog post. at least he didn't make any of google's disingenuous arguments misleading about value of 3rd party cookies or wanting to protect journalism. Curious what @riptari thinks of this. techcrunch.com/2020/01/14/goo…
@larakiara @NBCNews @claireatki @backlon @kellymakena @verge @fredericl @riptari then there is @adexchanger @SarahSluis. She's the only one who regurgitates Google's BS 52% again despite Google backing off the # once they actually had to show their "research" and leading privacy scholars like @random_walker questioned their post. adexchanger.com/online-adverti…
Here is the CMA table I referenced. In a world where the browser does what a user expects, not what Google wants it to do, then all of the blue oval interactions would be siloed to protect the user’s privacy.
