Thread by @RobertPLewis

Is Bernie Sanders nothing more than the Dems attempt at using The Framing Heuristic?

thedecisionlab.com/biases/framing…

Let me explain. When a company puts a product (or service) up for sale, it’s often recommended to present 3 options: the cheapo (barebones), mid-tier and the blue ribbon

Despite there being an entire bus of lunatics on the debate stage, there’s really only ever been 3 serious options: Biden [their guy], Warren & Sanders.

Sanders is the cheapo. Dems look at him & think “he took a dive for Hillary, is an avowed Socialist/Commie and crazy, and...

Aways looks frumpy, disheveled and a bit like a crazy hobo. Nope.”

Warren is a little nicer. More polished, Harvard prof & seems sophisticated. But a compulsive liar who violates their own diversity policies by taking $ from minority opportunities based on lies. Nope

Then we -

Get to #QuidProJoe Biden.
Sure, he’s a complete corrupticrat with more baggage than Delta Airlines, but he’s the establishment guy. It can’t be more premium to Lefties than having being Obama’s wingman - even if Zero won’t endorse him.

Food for thought from a marketing guy.

I forgot to add the point of using framing.

People look at cheapo & think “no way.”

The company is either pushing them to buy blue ribbon (it will be moderately priced despite bells add-ons) or mid-tier (in which case blue ribbon is WAY overpriced).

Here they’re pushing Joe.