My Authors
Read all threads
There's no Bolivia creative on CLS Strategies's website yet but one campaign is listed: Impact Iran. "CLS Strategies crafted a comprehensive months-long multimedia strategy that incorporated video content, social media graphics, weekly email blasts and an interactive microsite.
There's a website, FB, Twitter, Instagram and a YouTube channel w/ animated videos and the CLS case study says "The 'Twitter storm' around Iran’s human rights review at the UN resulted in more than 46,000 tweets, making it by far the most-tweeted review of the UN’s session."
"Through these campaigns, Impact Iran ensured that the international community remained engaged in improving human rights in Iran and that the story of Iran’s broken human rights promises was injected into social media conversations and media coverage the world over."
So if I'm understanding this right, a coalition of NGOs hired a PR firm to create this communications program who made all the logos/branding, social media properties, images & videos, a website, the tweet storm?
Some countries get custom branded PR campaigns targeting the international community to highlight human rights abuses, but some do not. 😕
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with Erin Gallagher

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!