About a week ago I purchased @allandib’s book The 1-Page Marketing Plan.
Truth be told, I expected this book to be overrated if not terrible, but felt compelled to read it because I’ve seen it on various top ten lists.
Truth be told, I expected this book to be overrated if not terrible, but felt compelled to read it because I’ve seen it on various top ten lists.
If you consider yourself a pro in a given field and you haven’t read the obviously available and popular literature on the subject you’re a dolt and a fraud.
And that especially includes reading things you assume you won’t agree with at the outset. That’s where the new ideas are
And that especially includes reading things you assume you won’t agree with at the outset. That’s where the new ideas are
And that’s what happened with this book: instead of the standard business book formula
Chapter 1: Life Crisis
Chapter 2: The Big Idea
Chapter 3-10: Painfully bad anecdata
Chapter 11: Buy my course
Allen’s book is a beautifully succinct and well targeted marketing 101 course.
Chapter 1: Life Crisis
Chapter 2: The Big Idea
Chapter 3-10: Painfully bad anecdata
Chapter 11: Buy my course
Allen’s book is a beautifully succinct and well targeted marketing 101 course.
Allan says right at the outset that there aren’t any new ideas in the book:
“I’m a collector of elegant ideas & rarely invent anything”
“I’ve never had an original idea in my life- it’s too bloody dangerous!”
The goal is Mungerian cloning of what works, not style points.
“I’m a collector of elegant ideas & rarely invent anything”
“I’ve never had an original idea in my life- it’s too bloody dangerous!”
The goal is Mungerian cloning of what works, not style points.
To that end, Allan’s hill to die on is that “knowing & not doing is the same thing as not knowing”
So the books method is to survey the relevant things to know in marketing, combat the BS business owners tell themselves to hand wave away marketing & laser focus on implementation
So the books method is to survey the relevant things to know in marketing, combat the BS business owners tell themselves to hand wave away marketing & laser focus on implementation
Allan knocks that goal out of the park.
To link this to another book, the closest analogy I can give is that this book is like The E-Myth but for marketing (both being excellent systems focused books)
I‘ll add some key learnings later but in the mean time, highly recommended
To link this to another book, the closest analogy I can give is that this book is like The E-Myth but for marketing (both being excellent systems focused books)
I‘ll add some key learnings later but in the mean time, highly recommended
