Thread by @energysmartohio

Want a universal path to solving for climate change?

Stop talking climate and start talking pollution. Pollution is a clear and present danger, we know how to solve it, and we get a fast feedback loop because it's easy to measure. The solutions are almost identical.

My buddy Doug Hunt of Palmers Heating and Cooling posted this. Let's just say he wouldn't agree politically with most in CA.

But there's common ground on pollution.

Conservation is inherently conservative. Teddy Roosevelt started the national parks, Nixon started the EPA.

Oh, and Reagan sold electrification in the 50s. I have one of the pictured medallions.

There is SOOOOO much common ground here.

Plus solving for pollution can lead to immediate, measurable results. That fits human nature well.

Start looking for air quality stories, and talking about them! And be gentle on climate. If you serve a broad audience (like me!) it may be worth removing from your narrative.

PS Whatever path you advocate for, look for the business model in doing so.

Losing money isn't sustainable. There are paths, but they are fairly narrow in many cases. Help others find it.

If we can mix extrinsic motivations with intrinsic motivations we have a winner.

@hdhuntjr i tried to tag you and couldn’t figure out your handle! Great post!