Thread by @EggrolI

doe finally beat our previous daily revenue record and tripled january’s revenue numbers

6 months of figuring out the proper marketing stack we finally got it

influencers on Tiktok, twitter and IG have been an absolute powerhouse

we don’t even started spending on paid ads yet

Tiktok is still a wild west for brands, and due to its algorithm, any creator can go viral

we worked with small creators <500 followers to create upbeat and happy tiktok videos featuring doe in exchange for free product

the videos all went viral

Here are 2 top performers for you guys to get inspo from
review the sequence carefully, because this can be replicated

tiktok.com/@ivyy.lii/vide…

tiktok.com/@janaerodrigue…

Because tiktok can't link external sites, we found that tiktok purchases will show their traffic source as "search" or "direct"

To get better attributes, you can use the shopify app called Post-Purchase survey by Enquire

3 of weeks ago, we started a Doe twitter account and identified the top thought leaders within our audience niche

We then sent them all a PR box to create fun content with

We also staged a lash bouquet campaign (L) and inspired many actual customers to do the same bouquet (R)

We established a new brand identity on Twitter that fits the same language that our audience speaks, separating ourselves from other cosmetic brand twitters

Inspired by the Wendy's Twitter, we gave our brand account a personality, and so our ads don't have to to seem like an ad

Hope you guys enjoyed the brief breakdown of our digital marketing efforts for february

We have more stuff coming, will update you guys on what we're up to :)