Thread by @igorvolsky

1/ Gun makers are softening their image to “put a better face in front of people" & "ramp up its appeal to women, children and members of minority groups"

That's right: gun makers are increasingly advertising to WOMEN, CHILDREN & MINORITY COMMUNITIES

nytimes.com/2020/02/23/bus…

2/ Firearm industry realizes that to survive into the future it must "broaden its reach beyond the aging white men who have been its core customers" -- and so they're now trying to sell their products to other demographics.

This is incredibly dangerous.

3/ We are already a country awash in firearms (there are more firearms than people in the United States) & the industry is *actively circumventing existing laws* to bring banned dangerous weapons to market & make firearms of ever increasing lethality

4/ We must crack down on firearm manufacturers:

-- expose them to actual liability & accountability

-- regulate the products they produce for safety and how they can advertise

5/ One trade group is promoting this initiative: “Tired of being shamed simply because you’re a gun owner? It’s time to show who we really are.”

Note to gun owners: if you don't want to be "shamed" you have to stand up against @NRA's hatred & stand w/ the 97% who back gun reform