the end result of hyper-efficacious branding, branding gone beyond the control of the branders, brands released like feral golems into the public consciousness, is that people are asking this hotel how they could let this happen, begging "the brand" to apologize, it is like a god
people doing a ritual with candles and sigils to contact an entity is the exact same thing as "um hello @.brand?? need you to say something about this" "hello @.parentbrand how could you let this happen??" 
once again
what could marriot (constructed entity) say about this. there is like 3 things they could say that would all mean the same thing. yet still the devotee begs for some contact, some acknowledgement of his faith, a sign, beseeching, in virgil hecate is called this way (successfully)
