Some people are looking at how each candidate conducts their affairs, which includes how the people around them behave and what they seem to do in response to problems there.
You can think their judgment is flawed or unfair.
If you assume people who won't vote for him are callous, you're assuming they must also already believe as you do, but they suck.
"Oh here it comes, the part where she tells us to be nice," and now you can tune me out, right?
This isn't about civility. This is about persuasion. You can't persuade without perspective.
Heck, he'll untie the people from the tracks while he's there.