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Designing learning content for #COVID19? In a paper published last yr, I wrote a tried & tested model for creating content appealing to various audience types. Perfect for educators now to help reach family audiences. Some FREE advice follows (DM/tweet me for paper) 1/
What do family audiences want right now? My feeling is entertainment and some education. Keep it light touch, playful and not too onerous or time consuming. Children are loving anything that makes them laugh, imagine or be silly vicarously through others.
Media? YT & YT Kids is the way to go right now. In downtime, kids WILL be on tablets. Target parents with content on SM platforms and hope that they show it to their kids. SOME parents will have the energy to craft or do experiments, deliver this content through clear, short vids
Time? Keep it short, 5 mins max! YT vids need 2 be punchy, clear and limited on take home messages. Don't overload with 2 much technical content or jargon. Go for amazing unexpected facts and surprising narratives. Look at the success of @CBeebiesHQ presenters like @maddiemoate
I have seen amazing efforts promising so much. Poor sound, technical jargon, lack of scripting and not considering audience needs or learning outcomes has meant SO MANY lost opportunities. #Scicomm and #learning is a skill that takes years & years to develop and master.
If you want to see my theory in action, watch my new series #whereonearthdoyoulive. I have applied all my learning and audience engagement skills and tricks to attract busy and worn out parents & frazzled kids at this difficult time.
#WOEDYL is user led, full of surprising facts, clearly delivered, imaginative, technical but accessible for non-scientists, clear sound and image, funny when it needs to be. I'm not perfect, but I am trying and improving every time! Watch the series here: youtube.com/channel/UCH7qX…
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